Live Mechanics

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Jun 29

Atlanta Post w/ Live Mechanics Founder Osa

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Once upon a time, not too long ago, urban fashion lines were nearly non-existent. Today, they represent a large part of the fashion marketplace. Live Mechanics is one of the fashion lines which responded to a market demand for more culturally-creative men’s fashion. Established in 1999 by Osa Odiase, the Los-Angeles based line prides itself on reflecting a fusion of politics, music and street fashion. TAP correspondent Brandi Fowler got to sit down with Odiase to discuss the inspiration and business of his 12-year-old brand. 

 Atlanta Post

 

Nov 15

Jay-z Signs Jay Electronica to Roc Nation

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Last night, we were invited to a secret show at the Box “Experience The Turn” hosted by Jay-z.   The small intimate venue (known for it’s Burlesque Shoes) was filled with media, roc nation reps and the likes of Beyonce, Jay-z, Estelle, and Omarion…Ace of Spades was on the house and kept flowing all night so it was evident something magical was about to go down.

Jay eventually emerged on stage and announced that New Orleans MC Jay Electronica was officially signed to Roc Nation. “It’s not really a surprise of this next wizard we are about to introduce. We’ve been watching this wizard do his thing, you guys have supported him in a major way and he goes by the name of Jay Electronica. He’s an official Roc Nation Signee.”

Video: Jay Electronica introduced by Jay-z. Performs 4 song set that included “Exhibit C”



Nov 15

LM ARTIST OF THE WEEK: TYGA

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Nov 15

LM WORLWIDE - "THIS DAY" Feature Editorial on Live Mechanics Founder Osa Odiase

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Aug 26

Def Jam again sets its sights on Los Angeles: Compton's Y.G. signs to the major

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YG is wearing the FALL 2010 Performance Jacket in Zinfandel (Maroon). The "Performance Jacket" is available in the LM online shop.


Since Warren G’s “Regulate…G Funk Era” gave Def Jam/Rush Associated Labels a much needed hit in 1994, arriving just as reports of the label's insolvency surfaced, the New York-based powerhouse has largely steered clear of West Coast rap, hewing almost exclusively to East Coast and Southern artists like Jay-Z, Ghostface Killah and Method Man, as well as Young Jeezy. But as the legendary imprint prepares to celebrate its 25th anniversary, the label has returned to the Southland, inking a deal with Compton’s Y.G., a rapper loosely affiliated with the jerkin’ movement, and one who has amassed an impressive regional following sans radio or commercial backing.

For entire story, click HERE.


Click The Cover To Download



Aug 23

Artist Spotlight: Tomorrow, Yesterday "Reminder"

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YepT.i.E., and DJ C'EST La Vie make up a group that you should be checking for, called Tomorrow, Yesterday. They'll be releasing their LP, To...From... for free download on August 24th via HiPNOTT Records. Take a listen to their lead single, The A3 produced feel-good jam, "Reminder." After the jump you'll find their EPK where you meet the group and get a glimpse of their live show.

Jul 30

LIVE MECHANICS ON SALE NOW @ JACKTHREADS.COM

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