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Aug 26

Def Jam again sets its sights on Los Angeles: Compton's Y.G. signs to the major

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YG is wearing the FALL 2010 Performance Jacket in Zinfandel (Maroon). The "Performance Jacket" is available in the LM online shop.


Since Warren G’s “Regulate…G Funk Era” gave Def Jam/Rush Associated Labels a much needed hit in 1994, arriving just as reports of the label's insolvency surfaced, the New York-based powerhouse has largely steered clear of West Coast rap, hewing almost exclusively to East Coast and Southern artists like Jay-Z, Ghostface Killah and Method Man, as well as Young Jeezy. But as the legendary imprint prepares to celebrate its 25th anniversary, the label has returned to the Southland, inking a deal with Compton’s Y.G., a rapper loosely affiliated with the jerkin’ movement, and one who has amassed an impressive regional following sans radio or commercial backing.

For entire story, click HERE.


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